- Center located at hard corner 4 way signalized intersection, on the corner of Manzanita Avenue and Winding Way
- Manzanita Avenue is the major north/south arterials through the Carmichael area
- Dense surrounding residential generates heavy traffic to the center
- Major community shopping center in the trade area located between Sunrise Mall (Citrus Heights) and Arden Fair Mall (Sacramento)
- Combines a mix of national and regional retailers provides a strong retail drawing for the trade area